Comcast Spotlight is the advertising sales division of Comcast Cable. Our mission is to harness the enormous impact of cable television on behalf of our advertisers. Comcast Spotlight serves 68 of the nation’s 210 designated market areas (also called “DMAs”) – including eight of the top 10 television markets. Comcast Spotlight’s goal is to make cable television easy to buy, and to enhance the value of spot television via new technologies.
Fast Facts
- Cable’s audience is more upscale and has more purchasing power than broadcast networks and local television stations.
- Comcast Spotlight serves 68 of the nation's 210 DMAs (Designated Market Areas) -- including 22 of the top 25 and 8 of the top 10 television markets.
- Buying commercial time on Comcast Spotlight allows advertisers to run only in the precise markets - and zip codes - they want, whether it's for a local, regional or national effort. Learn more about our Interconnect capabilities.
- With Comcast, you can run the same commercial in two different regions with different messages. Learn more about Adtag/Adcopy.
- Advertisers can work directly with Comcast Spotlight, or with National Cable Communications (NCC) who exclusively represents Comcast Spotlight in the national spot television marketplace.
In The Spotlight!
See a few examples of successful promotional and sponsorship opportunities with Comcast Spotlight:
Network Promotions
- Nickelodeon's Kid's Choice Awards Sweepstakes
- Lifetime's Breast Cancer Awareness PSA Sponsorship
- The ESPN's Summer
- XGames
- CNBC's Tax Tips
- TNT'S NASCAR Fast Track Promotion
- MTV Times Square Studio Promotion
Nickelodeon's Kid's Choice Awards Sweepstakes
Over the last 17 years, Nickelodeon has built the Kids' Choice Awards into the biggest kid event in the universe! At Nickelodeon's Kids' Choice Awards, the spotlight is on the kids and on the stars they've chosen as their favorites. Advertisers can tap into this great event as an area sponsor of the Kids Choice Awards Sweepstakes offering winners a chance to attend this exciting awards show!
Lifetime's Breast Cancer Awareness PSA Sponsorship
Advertisers can join Lifetime in the fight against Breast Cancer by sponsoring Stop Breast Cancer For Life PSA commercials. These customized Public Service Announcements will identify advertisers as a proud local supporter of Lifetime's Stop Breast Cancer For Life campaign and help advertisers connect with your customers by delivering vital breast cancer information to women in your community.
The ESPN's Summer XGames
This exciting programming showcases the world's elite extreme athletes competing in a variety of sports events for medals and more than $1 million in total prize money. Competitions include Moto X, Bike Stunt, Downhill BMX, Speed Climbing and more. Now, advertisers can sign up as an XGames sweepstakes sponsor to tie into the power of this highly anticipated event and have the chance to draw consumers to their locations to win great prizes!
CNBC's Tax Tips
CNBC's Tax Tips are a series of vignettes that offer tips on a wide variety of tax issues.These vignettes have sponsorable tags and donuts for advertisers to input their important information.
TNT'S NASCAR Fast Track Promotion
TNT provides more NASCAR Nextel Cup, Busch, Happy Hours and Qualifying races than any other cable network and provides the opportunity to win Nextel Cup tickets plus a chance to win a trip to a Nextel Cup NASCAR race!
July – November
MTV Times Square Studio Promotion
What could be better than winning a trip to the Big Apple and visiting the MTV Times Square Studio? MTV offers this amazing sweepstakes opportunity to send one winner & a guest to NY to experience MTV up close and personal with a tour of MTV's Times Square Studio in New York City and a chance to see MTV from behind-the-scenes.
